在(zai)這種(zhong)形勢下，互(hu)聯網(wang)的思(si)維和(he)做法如何真正(zheng)地幫助工(gong)業清洗(xi)劑行業的廠家呢?客戶能參(can)與、體驗并及時互(hu)動的“社會化營銷”已經越來越成為工(gong)業清洗(xi)劑廠家的營銷“逆襲”之路了(le)。

工(gong)業清(qing)洗劑廠家(jia)認為以(yi)(yi)用戶為導向(xiang)的社(she)會化(hua)營銷以(yi)(yi)互聯網思維(wei)為依據借助社(she)會化(hua)媒體(ti)的平臺，在(zai)用戶和工(gong)業清(qing)洗劑品牌(pai)之間建立起深刻(ke)的情感連接橋梁，最終讓(rang)傳統化(hua)工(gong)工(gong)業清(qing)洗劑廠家(jia)在(zai)廣大用戶的心中(zhong)打了一次(ci)漂亮的翻身仗。

表面活性劑工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)廠(chang)(chang)家(jia)(jia)發(fa)現當前工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)行業(ye)，幾乎(hu)是清(qing)(qing)一色的“傳統廠(chang)(chang)家(jia)(jia)”，走得也(ye)基本都(dou)是傳統工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)廠(chang)(chang)家(jia)(jia)的老路(lu)子(zi)，營銷手段也(ye)乏善(shan)可(ke)陳。工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)廠(chang)(chang)家(jia)(jia)認(ren)為(wei)對于工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)廠(chang)(chang)家(jia)(jia)來說(shuo)，借助經銷商的力(li)量來助推社會化營銷是一個不錯的選擇。另外，工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)也(ye)可(ke)以學一學新營銷路(lu)徑。突破(po)當前局(ju)勢，尋找(zhao)新的格局(ju)。比起在工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)電商潮(chao)流中(zhong)不知道如(ru)何發(fa)展(zhan)，不如(ru)巧妙轉(zhuan)變思維模(mo)式，用營銷吸引(yin)客戶，從而提(ti)升工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)廠(chang)(chang)家(jia)(jia)的發(fa)展(zhan)和提(ti)高(gao)工(gong)(gong)業(ye)清(qing)(qing)洗(xi)(xi)(xi)劑(ji)品牌知名(ming)度。

很多(duo)工(gong)業(ye)清(qing)(qing)洗(xi)劑(ji)品牌由于不(bu)(bu)了解和(he)(he)(he)不(bu)(bu)熟悉互(hu)聯(lian)(lian)網(wang)(wang)，造成(cheng)“互(hu)聯(lian)(lian)網(wang)(wang)焦慮(lv)癥”成(cheng)為了工(gong)業(ye)清(qing)(qing)洗(xi)劑(ji)廠(chang)家(jia)的(de)“高發病”。工(gong)業(ye)清(qing)(qing)洗(xi)劑(ji)廠(chang)家(jia)認(ren)為因(yin)為有越來越多(duo)的(de)傳統化工(gong)工(gong)業(ye)清(qing)(qing)洗(xi)劑(ji)廠(chang)家(jia)認(ren)識到——忽視互(hu)聯(lian)(lian)網(wang)(wang)在(zai)商業(ye)運(yun)作中的(de)作用(yong)和(he)(he)(he)影響(xiang)最(zui)終受(shou)苦受(shou)累的(de)只(zhi)是自己。但同時面對整(zheng)個(ge)互(hu)聯(lian)(lian)網(wang)(wang)大(da)趨勢他們往往都顯得被(bei)動和(he)(he)(he)呆板，一直做(zuo)不(bu)(bu)到“第一個(ge)吃螃蟹”的(de)角色。或(huo)許比起(qi)工(gong)業(ye)清(qing)(qing)洗(xi)劑(ji)廠(chang)家(jia)急(ji)于求(qiu)成(cheng)采(cai)用(yong)互(hu)聯(lian)(lian)網(wang)(wang)去銷(xiao)售產品，工(gong)業(ye)清(qing)(qing)洗(xi)劑(ji)廠(chang)家(jia)利(li)用(yong)互(hu)聯(lian)(lian)網(wang)(wang)營銷(xiao)成(cheng)了一個(ge)不(bu)(bu)錯的(de)出(chu)路。

橡(xiang)(xiang)膠(jiao)(jiao)(jiao)助劑是在(zai)加(jia)工(gong)(gong)成(cheng)具備優良(liang)彈性(xing)和使用性(xing)能(neng)的(de)橡(xiang)(xiang)膠(jiao)(jiao)(jiao)制品過程(cheng)中(zhong)必須添加(jia)的(de)一系列精(jing)細化(hua)(hua)工(gong)(gong)產(chan)品的(de)總(zong)稱，包括硫(liu)化(hua)(hua)和硫(liu)化(hua)(hua)活(huo)性(xing)劑、促進(jin)劑、防(fang)老劑、加(jia)工(gong)(gong)型助劑和特(te)種功能(neng)性(xing)助劑五大類數百個品種產(chan)品，是橡(xiang)(xiang)膠(jiao)(jiao)(jiao)工(gong)(gong)業不(bu)(bu)可缺少的(de)重要(yao)原材料(liao)。中(zhong)國(guo)橡(xiang)(xiang)膠(jiao)(jiao)(jiao)助劑工(gong)(gong)業從(cong)無到(dao)(dao)(dao)有，從(cong)小到(dao)(dao)(dao)大，從(cong)弱(ruo)到(dao)(dao)(dao)強，走過了一段不(bu)(bu)平(ping)凡的(de)發展(zhan)之路。目前，我國(guo)已成(cheng)為世界橡(xiang)(xiang)膠(jiao)(jiao)(jiao)助劑工(gong)(gong)業的(de)中(zhong)心(xin)。